Swedish designer Helena Fredriksson is brilliant. Based out of Brooklyn, (I swear, another coincidence. I don't just love things from Brooklyn) her aesthetic is modern, artistic, and juxtaposed by loose yet structured pieces. Her clothes are timeless. She seems to be strategic with her use of color, which is refreshingly minimal. I am a fan.
*all images from FW10 line. http://www.hfredriksson.com/
Hi,
ReplyDeleteOur team at DESQUVAL, an online shop that gives consumers access to cutting edge emerging fashion designers, LOVES My Sweetest lil blog! So inspiring and charming. We recently met up with one of our partner designers, H. Fredriksson, in her studio where she discusses how a trip to Japan influenced her fall collection. We thought it may interest you and your readers.
Video here: http://desquval.com/home/?interview=video-interview-h-fredriksson
Hope you enjoy!